A comparative study of several reputable foreign legal institutions and websites, such as ELI, ALI, LIV, etc., shows that the majority of these institutions use a method and code entitled: Law Firm Marketing Comprehensive Guide Of they do The function of this comprehensive guide, which is a combination of digital marketing methods, SEO, blogging and digital printing and advertising, is to facilitate the operation of attracting potential customers by the law firm.
A comprehensive guide to the marketing of law firms
The founders and owners of the law firm choose one or more of the methods listed in this comprehensive guide based on the goals they have for establishing the firm. The objectives of a set determine which methods are most effective. Below are some of the most important recommendations and ways of marketing legal institutions:
Set a budget for your marketing
A key component of any business and revenue plan for a law firm is defining a budget for it. To determine the amount of budget, you must first determine your goal of establishing the institution and resorting to marketing, and specify how much budget each goal requires. Then you have to pay attention to how many cases you have to accept per year to reach that budget. Also, you should pay attention to the position of your law firm, whether it is newly established or how many years its position has been established in the society. In addition, the level of competitiveness of the user field affects the amount of budget required for the marketing of legal institutions. If you are the only family lawyer in your city, the budget for your marketing is different than if you are a lawyer in a city as big as New York.
One of the most important points in the marketing of law firms is determining the budget, you should act within its framework and not exceed it. For example, if you have a plan to use technology in your marketing strategy and you plan to use content marketing methods such as hotspots, software to improve SEO, or email-based systems, etc., you should include these factors in the budget. Include the target for marketing and marketing so that the cost is in line with the budget.
Build an efficient and high security website for your law firm
In the digital age, a law firm’s website forms the client’s first impression of that firm; Therefore, this chance and opportunity should be used to create a great impression on the viewer and the audience who is looking to hire a lawyer. For a good start, be sure to use high-quality photos, clearly and briefly mention the services provided and the legal areas that the firm covers. Also, state any award or degree obtained by the institution or any important experience you have gained to gain the audience’s trust.
Be sure that the website designed for your law firm has the capability and capacity to apply SEO (Search Engine Optimization).
If you create a legal website to introduce your company and organization to the market of clients, if no one finds it when they search online, is there any point? To get the most out of your website, you need to make sure your site follows SEO best practices. It is very important to make sure that your site is well designed, has useful and high-quality content, and contains exactly what the audience is looking for.
Also, make sure your content contains long tail keywords. For example, instead of using the word lawyer, include the name of your city. Using long-tail keywords gives you the best chance to compete with other pages and be found by potential customers. Make sure you enter the correct contact information on your website.
Take advantage of free online advertising
Take advantage of free online advertising
Your law firm’s website is just one place where potential clients can find you. In the United States of America, some websites such as Yelp provide many opportunities to advertise your online profile for free.
Make sure your law firm has an active social media presence
In the digital age, your law firm must be present on social media and virtual networks. There are many applications in this field; So you need to find out which of those social media marketing software is best for law firms in your field of activity.
twitter:
You can follow legal leaders and luminaries on Twitter and engage in their thoughtful conversations.
LinkedIn:
You can join this application and create a useful page there to help you establish your position among your peers.
Facebook:
You can create an advertising campaign in this software and attract new customers.
Make sure you follow the ethics and advertising rules at your law firm
For example, if you do not have the necessary licenses, do not declare yourself as an expert or pay attention to not creating unhealthy relationships between the lawyer and the client.
Try your luck at content marketing
You currently have an option and privilege in written media; Therefore, you can use this privilege to grow your law firm. Blogging and content marketing in general is a great way to build your brand and credibility. You can use content to demonstrate your expertise in one or more specific areas. If you can provide useful answers to common audience questions, potential customers will trust you for those answers. Showing that you have expertise in an area will eventually lead to a contract. If you decide to start a blog, take a thoughtful approach and try to identify topics that the community needs. Make sure your content is efficient, clear, and provides useful information, but be careful not to offer specific legal advice or expert information.
Spend your time networking and business development
If your focus is on attending local meetings and small conferences, be sure to make the most of these. Strategize how and where you are going to spend your energy and time. Try to participate in conferences and events that are useful and meaningful and build your brand and lead to customers. Networking with other lawyers is always one of the main components of business development and revenue growth of any law firm; Therefore, understanding how to network with other attorneys is valuable to ensure the growth of a law firm. Obviously, networking isn’t just about taking pictures and shaking hands with other lawyers; Rather, it requires more interactions to attract more potential customers.
Don’t neglect traditional marketing
Depending on your location and field of activity, traditional marketing can also be suitable for the growth of clients and marketing of law firms. In the digital age, people still react to billboard ads and other physical ads. However, it doesn’t matter how customers get to know you. They are likely to do some online research before deciding whether to hire your attorneys.
Always measure your law firm’s marketing performance
No matter how you market your company; Rather, it is important to measure the return on your investments and marketing. If you do not do this measurement, it will not be known which way helped your economic growth and which are failing. One way is to ask customers how they heard about you; But this is a simple step and requires a deeper analysis to really know if your marketing has been effective or not.
The best way is to use a tool called Google Analytics. The free version of this website will help you gain insight into your site’s traffic. The criteria that this site offers are, for example, which sites the visitor and audience searched for their desired topic before entering your site, how long they stayed on your site, or how many visits your site has in general per day. has had and…
Before you spend thousands of dollars on your new website or spend on SEO and online advertising, take a few minutes to think about what can lead you to success.
Principles of budget management in marketing
If you do not pay attention to a few important principles, all your marketing budget will be wasted and will not contribute to the growth and development of your law firm. These principles are: Always choose customer-oriented principles and methods in your marketing. In an age where companies such as Amazon or Lyft provide services, it becomes very important to pay attention to the convenience of the customer. Law firms are services like any other law firm, and clients expect their experience in contracting with a lawyer to be the same as their experience working with companies like Amazon. Competition-oriented law firms that focus on customer-oriented methods. They show this issue both in their performance and in their marketing method, they get more success. In the legal trend reports of 2021, it was concluded that those legal institutions that emphasize the development of a customer-oriented and customer-oriented experience using technological solutions are the most successful.
What are the characteristics of a customer-oriented law firm?
Consider your customers’ pains and problems and show that you empathize with them when preparing your website’s ready-made messengers and replies. Instead of emphasizing your law firm’s services, focus on showing empathy. Follow up on customer concerns promptly to show that you intend to help them. Even designing a website in such a way that it is easy and clear for everyone to use it and shows that you have provided everything that is needed, shows a kind of customer focus. In this way, you don’t just create a simple trust; Rather, you provide all the ways to attract potential customers and turn them into loyal customers.
Be strategic in your marketing investment. You don’t need to focus too much on all the aforementioned paths. Rather, if you focus on a few of them, it is better than focusing on all of them. If you want to invest in social media marketing, don’t try to be on every social network. Choose one or two items and try to increase their efficiency by being active. For example, if you are going to have a blog where you post one article a month, don’t blog at all.
Invest in additional support if necessary. You are a legal expert and definitely do not have specialized experience in marketing law firms and commercial or technical activities; Therefore, depending on your marketing goals and budget, you need to hire a marketing consultant, web designer, SEO specialist or other specialists in this field.
Clients and audiences in most cases want stylish websites with informative content that shows their needs and wants. In the following, some technological methods that help the development of marketing of legal institutions are mentioned:
Use the Mail Chimp tool
This method is the same as email marketing, which is done either by sending a monthly newsletter or by sending birthday greetings to former subscribers so that the contact between the law firm and these people is still maintained. This platform makes the marketing of legal institutions very easy; Because email is available to everyone and is free.
Using the Hoot Suite tool
This tool is a social network management system. You don’t need to visit your social apps fifty times a day and create content there. Through this tool, you can plan when each post and article will be loaded. You can also design how to answer the common questions of site contacts or social networks. Also, this system helps you to understand what challenges there are for people in your field of activity and what topics they are interested in.
Using tools such as MOZ and SEMRUSH
As a family lawyer, you can use tools such as Moz and Semrush to determine which topics to use to write an article on your website that are trending and of most concern to people. These tools help you understand how many people searched for keywords related to your field of activity.
Using tools like LAWTAP
This tool is specifically designed for law firms and makes it easy for potential clients to schedule appointments for these law firms. Also, this tool stores all contact information in one place.
Legal website Lawlytics
Lawlytics website provides the design and technical support needed for a legal website on a global level, and contact information is registered in it seamlessly. Also, Juris Page develops legal websites and helps lawyers go through the process of attracting potential clients and converting them into loyal clients.
Conclusion:
When it comes to law firm marketing, the best approach is simplicity. Make a small investment, try a new path, measure your success and apply what you’ve learned to improve yourself. Take narrow paths and focus on them. Create a thoughtful marketing budget and stick to it. Dadista Law Firm also uses various tools and methods to attract and serve you dear ones in various legal and criminal fields.